Скачать книгу (размер 1 115 Kb , формат fb2, страниц 220) Аннотация: The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside — something small yet precious — it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what…
Скачать книгу (размер 483 Kb , формат fb2, страниц 96) Аннотация: Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point — really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing…