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Gabay Jonathan: Improve Your Copywriting

Скачать книгу (размер 1 707 Kb , формат fb2, страниц 336) Аннотация: Fully revised for today's practical copywriting requirements, 'Improve your Copywriting', by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: — the internet — radio and TV — business-to-business — public relations —…

Gabay Jonathan: Make a Difference with Your Marketing

Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of…