Doyle Charles: A Dictionary of Marketing
Скачать книгу (размер 2 278 Kb , формат fb2, страниц 448) Аннотация: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries…