Collins Tim: 100 Ways to Create a Great Ad
Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: 100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a…