Chris Marshall: Mastering International Trade
Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each…