Ingram Thomas N.: Sales Management: Analysis and Decision Making

Ingram Thomas N.: Sales Management: Analysis and Decision Making

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Жанр : Cengage Learning
Издательство : Cengage Learning
Год издания : 2008

Аннотация:

Make effective sales decisions with SALES MANAGEMENT! With a focus on the importance of employing different sales strategies for different consumer groups, this management text blends the most recent sales management research with real-life best practices of leading sales organizations. Role plays, cases, technology, and applications are just a few of the tools that will help you succeed in your sales career.

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