Blair Roger D.: The Economics of Franchising
Скачать книгу (размер 1 809 Kb , формат fb2, страниц 356) Аннотация: This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time,…