Barry Pete: The Advertising Concept Book
Скачать книгу (размер 1 503 Kb , формат fb2, страниц 296) Аннотация: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the…