Andy Bruce: Essential Managers: Strategic Thinking
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Жанр : Dorling Kindersley
Издательство : Dorling Kindersley
Год издания : 2005
Аннотация:
The instant reference library of management tips and techniques. Learn how to define, develop and implement a dynamic business strategy with Strategic Thinking. This concise and informative guide shows you how to plan short — and long-term objectives, how to put toether the right team for the right job, how to communicate your vision and how to maintain a flexible approach by monitoring past performance and predicting future trends. It covers the essential tools of strategic management, from SWOT analysis and feasbility studies to budgeting forecasts, to help give you a competitive edge in today's fast-moving business world. — Practical techniques show you how to set out your objectives, identify market trends, make a risk assessment and develop a flexible market plan — Clear text and illustrations cover every aspect of strategic management — Simple checklists enable you to be fully prepared when defining, developing and implementing a strategy — Accessible charts and flow diagrams explore different options for action and provide useful examples