Anderson Henrik: Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership
Скачать книгу (размер 1 523 Kb , формат fb2, страниц 300) Аннотация: Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer…