McCroskey: Introduction to Rhetorical Communication
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Жанр : Allyn&Bacon
Издательство : Allyn&Bacon
Год издания : 2005
Аннотация:
An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students a solid grounding in the rhetorical tradition and the basis for developing effective messages.