Over the last twenty years, Adbusters magazine has challenged consumerism, championed the environment and provided a platform for some of our greatest thinkers. In 2011, they instigated Occupy Wall Street, sparking a huge international movement. Now Kalle Lasn, editor and founder of Adbusters, brings us this thought provoking book, which provides the building blocks, in texts and visuals, for a new way of looking at and changing our world. Illustrated in the distinctive style of the magazine and drawing on a brilliant cast of contributers, Meme Wars debunks many of the assumptions about how we run our societies today. Placing fresh emphasis on the environmental and human factors that are often left out in discussions of economics and examining alternative economies, Meme Wars is designed to be 'a textbook for the future' — one that brings to light inspiring ideas for positive change.